AR is a further development of the virtual reality, VR, technology and can be understood as a combination of digital models and the real physical world. An AR system generates a composite view with a combination of a virtual model or scene and the physical, real life setting in which the viewer is located. The technology has until recently been expensive, resource demanding and requiring advanced knowledge in the field. Due to these factors the use has been limited mainly to military, medical research and other highly specialised applications. Augmentis main focus is to commercialize this challenges and present solutions with real value in a global market.
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